User testing before launch

Internal user testing

We do this prior to launch. Internal user testing is the process of evaluating a product or service by having employees or team members within a company use and provide feedback on the product. The main goal is to identify potential issues, gather feedback, and improve the product before it is released to the public.

We set up as many sessions as we can, picking participants from all departments to get a good mix of skills and outlooks.

User testing after launch

Early adopter program

We have set up an early adopter programs for major releases.

Heuristic evaluation

If you are wondering why a page or feature is not working for the user, do a heuristic evaluation to uncover potential problems. Use this heuristic evaluation checklist template to guide you.
Heuristic evaluation checklist

Metrics for success

Metrics monitoring

Tracking UX metrics tell design teams and stakeholders whether the org’s UX strategy is working and the success of each design project.
Which UX Metrics Should You Be Tracking?

Adoption rates monitoring

User adoption, sometimes called onboarding, is the process by which new users become acclimated to a product or service and decide to keep using it. Users only adopt a product if it helps them achieve a goal of theirs—whether it’s as simple as laughing at videos or as serious as launching a new business. For most companies, high adoption is key to higher revenue.
Measure a user adoption strategy

Satisfaction survey within the product

By conducting and analyzing UX research quarterly, you will be able to track overall user satisfaction and compare how your efforts have been affecting their perception of the product, brand, and specific features.
Surveys to do quarterly for UX monitoring and strategy